Jackson RaceWeek Festival
The Michigan State Medical Society Michigan Doctors Political Action Committee (MSMS MD PAC) program needed to grow their donor base while creating a new brand strategy and value proposition that differentiated itself from other MSMS programs while engaging Michigan physicians. Find Out More »
Jackson RaceWeek Festival Brochure

Results Driven Marketing

We understand the challenges that face entrepreneurial organizations. As a marketing communications firm, we believe it is important to invest the time to thoroughly understand your company. We view our relationship with our clients as a partnership and truly care about your business.

We use a variety of research tools and methods to help you create the best marketing plan for your organization. This includes learning about your business, your employees, your markets and your competition. We might even spend the day working in your business so that we thoroughly and completely understand your products and services.

The time that we invest up front in learning about your organization pays huge dividends at the execution stage. We use the information that we have gathered to produce a creative platform for your organization. The creative platform consists of images, wording and all other critical elements that perfectly reflect your organization and motivate your customers. It also gives us a way to measure each piece of marketing material that we create against a set of standards unique to your organization.

Results Driven Marketing

Portfolio
Jackson RaceWeek Festival

Jackson RaceWeek Festival

Jackson RaceWeek Festival integrated marketing campaign, out of which came a Gold MANNY award-winning campaign.
LJ Ross Associates

LJ Ross Associates

LJ Ross Associates corporate identity and basis for an integrated marketing campaign determined from competitive market research, consumer attitude research, secondary research and a communications audit.
Eye Services of Jackson

Eye Services of Jackson

Eye Services of Jackson gets an image overhaul with a new logo and a research based branding platform that will be the basis of a new website and brochure design.