Determining your target audience

One of the most important parts of any marketing strategy is determining who your target audience is. There is no point in spending money to market your product if you don’t know who you are trying to market to. Also, once you determine your audience, you will have a better idea of where and how to spend your advertising and marketing budget.

Video Editor – Internship

Immediate internship opportunity to work on a video history project. The Ella Sharp Museum and RjM are putting together a video history project that has captured the stories of 50 individuals who have experienced everything from living in Berlin during WW2 to working in the aeronautics industry here in Jackson.

Small business advertising, big advertising results

From coast to coast, in almost every field, small business owners are looking save money where they can. While you may be thinking about slashing your marketing budget, cutting marketing efforts is not an option for anyone hoping to sustain and grow their small business.

RjM Honored as Best Business-to-Business Agency

RjM, a marketing agency based in Jackson, Mich., recently won multiple Gold and Silver awards honoring excellence in advertising, marketing and business at the 2011 Marketing Communications Agency Network (MCAN) awards ceremony. RjM was also presented the prestigious award for Overall Excellence in Business to Business Advertising.

New Facebook Pages Coming

As I’m sure many of you know by now, Facebook is making some dramatic changes to their pages coming at the end of March. When April 1st rolls around, all Facebook pages will be in the new timeline format… whether you’re prepared or not. This means that the business page you have will need to be overhauled to make the most of the new layout.