Pinterest for Your Business: What You Need to Know

Unless you’ve been living under a rock for the past few months there is a good chance you’ve heard of Pinterest. In case you actually HAVE been living somewhere off the grid, Pinterest is the newest craze online. It is a site that is dedicated to finding, gathering, organizing, and sharing the visual representations of everything and anything that interests people. Sound confusing? Well it’s really not.

The Psychology of Using Color in Branding and Design

Take a look at the dominant colors utilized on your website, logo, brochures and other marketing materials. There are likely several foundational colors that show up frequently. Now ask yourself how those colors were chosen. Do the colors themselves reflect the message that you would like to convey about your company, or were they simply chosen because they look nice or happen to be someone’s favorite colors?

Building Real Relationships…in the World of Online Business

Upon the initial assessment, growing your business through social media is easy. It seems like all you need to do is sign up for an array of accounts, start posting and in no time you’ll enjoy a surplus of new leads, great referrals and a new community of consumers. Well, in one way, it is that simple … and, it’s free.

Finally! Analytics for Pinterest

After months of people, and businesses, posting endlessly on their Pinterest boards without actually knowing if it did anything to really help their brand, a new startup has launched to provide some metrics and measurable for the social media phenomenon. The site, Pinerly, which is still in an invite only phase (a possible homage to the brand it measures), is designed to be a place where you can manage your Pinterest page and track the success of your efforts.  While we are not exactly sure what type of metrics they will feature, or how good they will be, even the most basic of metrics will be an improvement.

Choosing your SEO keywords

Understanding the fundamentals of Search Engine Optimization (or SEO) is not that lengthy of a process. While there is a science to the marketing tool, it’s not that hard of a concept to wrap your head around. You find keywords, place them strategically on your site, create content around those keywords, farm for backlinks and boom, you have a pretty solid SEO plan. That being said, there is a lot of research that should go into to this process before you even begin, and that starts with proper keyword research.