December 13, 2005
Search: The End of the Road
You've just clicked the final button on the beginning of your Google AdWords campaign. If you've selected the right keywords, traffic is starting to see your ad and click through to your web site. In a matter of days, you can see the difference the AdWords campaign has on your web site's traffic logs. Success, right? Well, maybe.
August 14, 2005
Search: Choosing Your Words (and Price) Carefully Part 2
Search Engine Marketing is supposed to be easy. The entire theory around the process is that the customer is already searching for your website and they only need a sign pointing them in the right direction. While the theory still holds true, the truth is that like any other marketing opportunity, it takes thought and strategy to make the effort worthwhile.
August 12, 2005
Search: Effectively Marketing Online Part 1
Last year, $9.6 billion dollars was spent by companies advertising online – and that number is only growing. 2005 saw spending for online advertising jump another 4.3%, to $2.8 billion dollars for the first quarter alone. With nearly 70% of the American population online, the fight for the eyes of the online consumer is heating up at a record pace. And it's starting at the most common Internet site, the search engine.