November 17, 2013
How one company changed your business
Fifteen years ago, Google was barely a newborn. Literally only a month old as a company, Google consisted of nothing more than a few founders and some loosely tied together hardware in a Menlo Park garage. By 2004, Google was a billion-dollar company being publicly traded on the NASDAQ. But this isn't a story of their meteoric rise; it's a story of how they have pulled your business into their journey.
November 26, 2012
The Grand Finale
After all is said and done, what do we know for sure? First, we know that it's rare, if not unheard of, for a business owner to say that their website isn't important to their business. Years ago it was established that to not be online was to miss out on opportunities that could elevate business sales to numbers beyond normal expectations. Second, we know that the average business is reaching thousands of people per month with their site. This in itself deserves congratulations for many business owners.
November 19, 2012
What the Numbers Tell Us
While certainly not the only solution, a commitment to marketing a business website will be one of the ways to reverse the trend of non-returning visitors. Building feedback loops into the site, where customers can easily subscribe to a secondary source of information, be that a newsletter or Facebook account, provides a way to bring a visitor back to your site. If these methods of marketing are not utilized, continue to expect that 75% of your visitors will only see your site once.
November 12, 2012
Measuring Where Your Website Stands
One of the great privileges that RjM has enjoyed over the years is to have built well over 200 websites for businesses of different sizes serving a variety of industries in many of the fifty states. This allows us to take a look at online trends at a macro level that many people will never be able to see. We can see where the trend lines are pointing, but often individual businesses have no way to compare themselves to their peer group. That's about to change.