July 16, 2018

Planning Strategic Marketing As You Go

Last week we hung a new poster on our office wall. No matter how much I like it, this is relevant now only because of what it says: “We have a strategic plan. It’s called doing things.”

If marketing is nothing more than a gigantic chicken and egg problem, this quote from Herb Kelleher (former CEO of Southwest Airlines) solves the chicken side. Don’t stop. Just live. Go forward and adjust on the way.

April 1, 2013

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November 1, 2012

Looping Your Marketing

Too often we think of marketing as a once and done, unconnected activity. When our marketing choices were limited to direct mail, television, radio and print, this might have been the case. It was difficult to connect each media to the other through anything other than message and brand. Now the world has changed. Not only has technology allowed us to connect multiple media seamlessly, it also allows us to create messaging campaigns that combat our ever shortening attention spans.

March 26, 2012

Small business advertising, big advertising results

From coast to coast, in almost every field, small business owners are looking save money where they can. While you may be thinking about slashing your marketing budget, cutting marketing efforts is not an option for anyone hoping to sustain and grow their small business.

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