March 7, 2017
3 SEO Updates That Will Continue Throughout 2017
2017 is well underway—but are your digital strategies? If you were living under a rock the past few years and don’t understand how important search rankings are—93% of online experiences begin with search. When it comes to SEO, not only are Google’s algorithm updates changing rapidly, but also customers’ usage and expectations. Usability has heavily influenced Google’s algorithm in the past year. Here are my top 3 SEO updates of 2016 influenced by consumer usability:
November 17, 2013
How one company changed your business
Fifteen years ago, Google was barely a newborn. Literally only a month old as a company, Google consisted of nothing more than a few founders and some loosely tied together hardware in a Menlo Park garage. By 2004, Google was a billion-dollar company being publicly traded on the NASDAQ. But this isn't a story of their meteoric rise; it's a story of how they have pulled your business into their journey.
February 26, 2013
The Forgotten Social Networks
Over the Christmas break, I happened to be in Detroit with family enjoying the last days of the Walter P. Chrysler Museum. Shortly after we left, the inevitable discussion of where to eat came up. So I did what every good American now does and grabbed my cell phone. But I didn't fire up Facebook. Or Twitter. I started tapping icons for many social media outlets that many businesses don't even consider.
November 26, 2012
The Grand Finale
After all is said and done, what do we know for sure? First, we know that it's rare, if not unheard of, for a business owner to say that their website isn't important to their business. Years ago it was established that to not be online was to miss out on opportunities that could elevate business sales to numbers beyond normal expectations. Second, we know that the average business is reaching thousands of people per month with their site. This in itself deserves congratulations for many business owners.