May 7, 2012
How Companies are Integrating Their Marketing Plans and Websites
RjM has finished the second in our series of surveys about our client’s websites. This survey, conducted over our current client base, examines how companies are using their websites in a grander marketing sense. As we consider how the website functions in a yearly marketing budget, knowing how you’re utilizing your website as a marketing piece allows us increase our value to you.
March 26, 2012
Small business advertising, big advertising results
From coast to coast, in almost every field, small business owners are looking save money where they can. While you may be thinking about slashing your marketing budget, cutting marketing efforts is not an option for anyone hoping to sustain and grow their small business.
March 12, 2012
A Tale of Three Media
They say that numbers never lie, and in this case, that may have never been a more true statement. During a recent client campaign, RjM was able to put three different online media up against each other. With each media getting the same goals, budget and timeline, patterns started to emerge that we can use to shape all future campaigns.
March 1, 2012
The Real Lessons of Social Media
These days it’s hard to escape the endless barrage of social media. Even if your phone isn’t constantly notifying you of Facebook posts, Twitter re-tweets, LinkedIn requests, or Instagram comments, you are still very aware of the presence of these sites, and how they are infiltrating our lives, and by extension, the way we do business.