April 13, 2018
The Social Media Customer
This is not a political discussion. We’re an advertising agency.
But with the amount of every company’s budget that has shifted to digital advertising in the last few years, it’s hard to ignore all of the issues going on in social media these days from a purely marketing standpoint. Because when it comes down to it, social media is us. It’s our customers. And that’s what we’re focused on. The customers.
While it may be easy to blow off all of these stories in the news today swirling around Facebook, Google and Amazon, we must pay attention. Too many companies have invested into building large marketing infrastructure around these platforms to pass these stories off as pure political fluff.
June 28, 2017
How Accessible is Your Website?
The internet has dramatically changed the transactions between businesses and consumers. Today more information, activities, and services are available to consumers online. This has resulted in many websites being deemed a place of public accommodation, requiring ADA compliance for those with disabilities.
April 6, 2017
Grow Your Bank without Growing Your Customer Base
Are you Maximizing Your Current Customer Accounts?
Increased competition and new banking methods make customer acquisition harder than ever. Instead of struggling to acquire a new customer, try switching your focus from acquisition to expansion through cross-selling. Expanding the number of products and services that your current customers utilize allows you to increase deposits or revenue without incurring the costs needed to convince a new customer to switch banks. Cross-selling and customer retention is critical in getting ahead of the competition.
March 28, 2017
Change: The Promise of Technology to Marketing
If the promise of technology has always been to make life easier, it has surely fulfilled its mission for the consumer, and left the small business owner and marketer behind to enjoy the aftermath. As the speed of both the progression and adaptation of technology continues to climb, consumers become more mobile, less attentive, and ultimately, less brand loyal.
And the business owner and marketing executive is left to try to adapt. Staying informed on all the options, and which ones make a difference, can sometimes feel like a new position in itself.