July 16, 2018

Planning Strategic Marketing As You Go

Last week we hung a new poster on our office wall. No matter how much I like it, this is relevant now only because of what it says: “We have a strategic plan. It’s called doing things.”

If marketing is nothing more than a gigantic chicken and egg problem, this quote from Herb Kelleher (former CEO of Southwest Airlines) solves the chicken side. Don’t stop. Just live. Go forward and adjust on the way.

June 22, 2017

Motivating Millennials

Motivating Millennials

Millennials are now the largest population segment ever in U.S. history. (FICO, 2014) Even though half of millennials claim a national bank as their primary bank, they are also willing to open an account somewhere else—giving your community bank a great opportunity. (Accenture, 2015) Investing in customer loyalty with millennials creates multiple wins; 56% of surveyed millennials have recommended their bank in the past. (FICO, 2014) Not only can millennials develop into loyal customers, they are more likely to promote their bank and services compared to other groups.

April 6, 2017

Grow Your Bank without Growing Your Customer Base

Are you Maximizing Your Current Customer Accounts?

Increased competition and new banking methods make customer acquisition harder than ever. Instead of struggling to acquire a new customer, try switching your focus from acquisition to expansion through cross-selling. Expanding the number of products and services that your current customers utilize allows you to increase deposits or revenue without incurring the costs needed to convince a new customer to switch banks. Cross-selling and customer retention is critical in getting ahead of the competition.

November 17, 2013

How one company changed your business

Fifteen years ago, Google was barely a newborn. Literally only a month old as a company, Google consisted of nothing more than a few founders and some loosely tied together hardware in a Menlo Park garage. By 2004, Google was a billion-dollar company being publicly traded on the NASDAQ. But this isn't a story of their meteoric rise; it's a story of how they have pulled your business into their journey.

August 29, 2013

Bad Ideas Don’t Exist

At some point in time, there was a person who thought that strapping themselves inside of a metal tube filled with thousands of gallons of highly flammable material was a good idea, and lighting a match to the entire thing would be a great idea. It's assured that the idea caused many an eyebrow to be raised when first announced. Then we went to the moon, and it wasn't such a bad idea.

 < 1 2 3 >