May 14, 2018

Commit to Customers, Not Just Booth Space

With a world that changes as quickly as ours does, it’s appropriate to reevaluate your marketing plan each year. And while many activities slowly decrease over time, or drop off completely, there is one that we have seen stick around since 1851.

Okay, we haven’t personally seen it stick around since 1851 – we’re not that old after all. But we’ve seen it in marketing plans since we started in 1980 and companies continue to use it to grow their customers. And that’s tradeshows.

March 21, 2012

RjM Honored as Best Business-to-Business Agency

RjM, a marketing agency based in Jackson, Mich., recently won multiple Gold and Silver awards honoring excellence in advertising, marketing and business at the 2011 Marketing Communications Agency Network (MCAN) awards ceremony. RjM was also presented the prestigious award for Overall Excellence in Business to Business Advertising.

March 14, 2012

The Importance of Being Linked In

If you’re involved with a business-to-business business in any way, you almost certainly know of LinkedIn, a social network geared specifically toward professionals looking to build business connections and promote themselves or their companies. But, what have you done with that knowledge? Does your B2B business have a robust and active presence on LinkedIn? Or maybe you have a profile that you check in on every few months. Or perhaps, getting on LinkedIn is just another thing far on the bottom of your “to do” list.