July 16, 2018

Planning Strategic Marketing As You Go

Last week we hung a new poster on our office wall. No matter how much I like it, this is relevant now only because of what it says: “We have a strategic plan. It’s called doing things.”

If marketing is nothing more than a gigantic chicken and egg problem, this quote from Herb Kelleher (former CEO of Southwest Airlines) solves the chicken side. Don’t stop. Just live. Go forward and adjust on the way.

February 21, 2017

Does Your Website Function As A Branch Office?

It’s no secret that your customers’ habits have changed due to the convenience that technology now provides. Where people bank has evolved from the branch to the website to a mobile application, but are you still providing them with the same opportunities and services online that they would receive in a physical branch? We have created a guide for you to assess your digital assets.

April 15, 2013

Where is my audience?

"Hello everybody!"
"I’ve got it right here!"
"This is what will make everything better! You will really like the latest thing we’ve come up with!"
"Hello? Where is everybody?"
"I’ve got the next great thing but no one is listening?!"

November 1, 2012

Looping Your Marketing

Too often we think of marketing as a once and done, unconnected activity. When our marketing choices were limited to direct mail, television, radio and print, this might have been the case. It was difficult to connect each media to the other through anything other than message and brand. Now the world has changed. Not only has technology allowed us to connect multiple media seamlessly, it also allows us to create messaging campaigns that combat our ever shortening attention spans.

August 12, 2005

The Internet and Women are Changing the Face of Marketing

Marketing is a dynamic industry that is constantly changing as time moves forward. We're past the point of being limited to newspaper, radio and television as the primary outlets and the audience is somewhat different than we might perceive as well.

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