July 16, 2018

Planning Strategic Marketing As You Go

Last week we hung a new poster on our office wall. No matter how much I like it, this is relevant now only because of what it says: “We have a strategic plan. It’s called doing things.”

If marketing is nothing more than a gigantic chicken and egg problem, this quote from Herb Kelleher (former CEO of Southwest Airlines) solves the chicken side. Don’t stop. Just live. Go forward and adjust on the way.

June 14, 2018

RjM’s take on Internet Trends for 2018

Mary Meeker’s Internet Trends Report is out!

“Mary who?” you ask?

A partner at the venture capital firm Kleiner Perkins, she has been covering the emerging technology markets since early in her career. Serving on the boards of companies such as Square and DocuSign, she releases a yearly report on trends on the Internet. And the report is no light reading – this year’s spans 294 slides and covers everything from monthly active users for social media to the U.S. GDP and unemployment rates.

Released on May 30, we understand if you haven’t spent the time to go through all 294 slides quite yet. So, we thought we’d take a moment to pull out the important points that we saw.

April 13, 2018

The Social Media Customer

This is not a political discussion. We’re an advertising agency.

But with the amount of every company’s budget that has shifted to digital advertising in the last few years, it’s hard to ignore all of the issues going on in social media these days from a purely marketing standpoint. Because when it comes down to it, social media is us. It’s our customers. And that’s what we’re focused on. The customers.

While it may be easy to blow off all of these stories in the news today swirling around Facebook, Google and Amazon, we must pay attention. Too many companies have invested into building large marketing infrastructure around these platforms to pass these stories off as pure political fluff.

March 14, 2018

Bootstrapping customer research

I don't like to turn lights on. Nothing against the power company, I like them just fine. But on the scale of needs and wants, light often falls closer to a want than a need. It's also, as I've been told, an unnatural habit.

When operating without light, you develop a sixth sense of where things are. Two steps, and a half step to the left prevents you from stubbing your toe on the end table. When you reach out and feel the tree on the way to the barn, be sure to stay close as there is a hole to your left. Walk through the doorway and four steps in is the light pull above your head.

Seems a little like being in business, doesn't it?

March 28, 2017

Change: The Promise of Technology to Marketing

If the promise of technology has always been to make life easier, it has surely fulfilled its mission for the consumer, and left the small business owner and marketer behind to enjoy the aftermath. As the speed of both the progression and adaptation of technology continues to climb, consumers become more mobile, less attentive, and ultimately, less brand loyal.

And the business owner and marketing executive is left to try to adapt. Staying informed on all the options, and which ones make a difference, can sometimes feel like a new position in itself. 

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