February 14, 2018

5 Ways to Measure Marketing ROI That Aren’t Money

There’s a wonderful ambiguity to marketing. It’s creative, ever changing, and no matter how many books are written on the subject, there really is no formula. Best practices exist, but there’s always something that comes and changes the game.

Figuring ROI; now that isn’t exactly creative. It’s a simple formula: ROI = (R – C)/C : where R is your income return from the marketing effort and C is your marketing cost. Hasn’t changed since the first person tried to figure out which 50% of their marketing wasn’t working. But while the cost is easily figured, trying to accurately track the income is a little difficult sometimes.

November 8, 2012

Turning 1s and 0s into Business Advice

Over time we've grown accustomed to not knowing how well marketing efforts are performing. John Wanamaker famously said in the 1920's that half of his advertising didn't work; he just didn't know what half. In almost 100 years, we've been trying to quantify and qualify the effectiveness of our marketing efforts.

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