July 16, 2018

Planning Strategic Marketing As You Go

Last week we hung a new poster on our office wall. No matter how much I like it, this is relevant now only because of what it says: “We have a strategic plan. It’s called doing things.”

If marketing is nothing more than a gigantic chicken and egg problem, this quote from Herb Kelleher (former CEO of Southwest Airlines) solves the chicken side. Don’t stop. Just live. Go forward and adjust on the way.

December 13, 2005

Search: The End of the Road

You've just clicked the final button on the beginning of your Google AdWords campaign. If you've selected the right keywords, traffic is starting to see your ad and click through to your web site. In a matter of days, you can see the difference the AdWords campaign has on your web site's traffic logs. Success, right? Well, maybe.

August 14, 2005

Search: Choosing Your Words (and Price) Carefully Part 2

Search Engine Marketing is supposed to be easy. The entire theory around the process is that the customer is already searching for your website and they only need a sign pointing them in the right direction. While the theory still holds true, the truth is that like any other marketing opportunity, it takes thought and strategy to make the effort worthwhile.

August 12, 2005

Search: Effectively Marketing Online Part 1

Last year, $9.6 billion dollars was spent by companies advertising online – and that number is only growing. 2005 saw spending for online advertising jump another 4.3%, to $2.8 billion dollars for the first quarter alone. With nearly 70% of the American population online, the fight for the eyes of the online consumer is heating up at a record pace. And it's starting at the most common Internet site, the search engine.

August 12, 2005

The Internet and Women are Changing the Face of Marketing

Marketing is a dynamic industry that is constantly changing as time moves forward. We're past the point of being limited to newspaper, radio and television as the primary outlets and the audience is somewhat different than we might perceive as well.

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