July 16, 2018

Planning Strategic Marketing As You Go

Last week we hung a new poster on our office wall. No matter how much I like it, this is relevant now only because of what it says: “We have a strategic plan. It’s called doing things.”

If marketing is nothing more than a gigantic chicken and egg problem, this quote from Herb Kelleher (former CEO of Southwest Airlines) solves the chicken side. Don’t stop. Just live. Go forward and adjust on the way.

June 1, 2011

Mutating Great Lakes Home Health and Hospice

One of the Midwest’s leading providers of superior quality health care in the home, Great Lakes Home Health and Hospice successfully completed the largest transition in its history last month with the help of RjM; on May 22, the company changed its name to Great Lakes Caring.

January 31, 2011

RjM Website Survey

RJM recently sent out our first survey to current clients in order to pick their brains and gauge their perceptions of digital media—specifically websites. We wanted to know everything there is to know about how they see their website: what they use them for, how often they update their content, how often they update the graphics/layout, how long they think building a website should take, and so on.

January 27, 2011

Emmons Service Cleans Up Their Website

Emmons Service, Jackson's leading trash hauler and recycler for more than 90 years, tossed their old website aside with the help of RjM, launching EmmonsService.com. The new site pays homage to years gone by through its vintage-inspired color scheme, but the similarities to the early 1900s end there. Users will find the new site incredibly easy to navigate, as the design has been seamlessly laid out to assure no space could be considered "waste".

January 15, 2006

Blogging for Business

Maintaining constant and continuous communication with both prospects and clients is of the utmost importance to entrepreneurs. Sometimes, normal mediums such as newsletters or advertisements just aren’t enough. In today’s technology-driven market, a business blog may be the answer to not only connecting with prospects and clients, but also to opening up communication channels that might not have otherwise existed.

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