July 16, 2018

Planning Strategic Marketing As You Go

Last week we hung a new poster on our office wall. No matter how much I like it, this is relevant now only because of what it says: “We have a strategic plan. It’s called doing things.”

If marketing is nothing more than a gigantic chicken and egg problem, this quote from Herb Kelleher (former CEO of Southwest Airlines) solves the chicken side. Don’t stop. Just live. Go forward and adjust on the way.

March 1, 2012

The Real Lessons of Social Media

These days it’s hard to escape the endless barrage of social media. Even if your phone isn’t constantly notifying you of Facebook posts, Twitter re-tweets, LinkedIn requests, or Instagram comments, you are still very aware of the presence of these sites, and how they are infiltrating our lives, and by extension, the way we do business.

February 28, 2012

A new website for Technique, Inc. designed to drive inquiries

Technique, Inc., masters of taking an idea and shaping it into a real and practical part, enlisted RjM to redesign their website—Tirps.com. The new website features a fresh, clean, new look and a breakdown of the products and services that Technique offers to its customers.

December 28, 2011

Social Media: Need vs. Demand

At a recent seminar I attended in Atlanta, the conversation revolved around business use of social media. The predominant question was, “Do you need it or does the market demand it?” Frequently I hear business executives say they need to get into social media, mostly because they hear a lot about it and feel they are missing out in some way. Then the discussion flows. What does it cost? Who will do it? What is the ROI? Do my customers even care about social media?

December 2, 2011

Coming soon to a theater near you

With the help of RjM, County National Bank is advertising in a medium they’ve never utilized before—the big screen. CNB’s first movie theater spot will premiere Friday, December 2, at the Jackson 10 theater in Jackson, MI and the Premiere Theater in Hillsdale, MI.

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