July 16, 2018

Planning Strategic Marketing As You Go

Last week we hung a new poster on our office wall. No matter how much I like it, this is relevant now only because of what it says: “We have a strategic plan. It’s called doing things.”

If marketing is nothing more than a gigantic chicken and egg problem, this quote from Herb Kelleher (former CEO of Southwest Airlines) solves the chicken side. Don’t stop. Just live. Go forward and adjust on the way.

February 14, 2018

5 Ways to Measure Marketing ROI That Aren’t Money

There’s a wonderful ambiguity to marketing. It’s creative, ever changing, and no matter how many books are written on the subject, there really is no formula. Best practices exist, but there’s always something that comes and changes the game.

Figuring ROI; now that isn’t exactly creative. It’s a simple formula: ROI = (R – C)/C : where R is your income return from the marketing effort and C is your marketing cost. Hasn’t changed since the first person tried to figure out which 50% of their marketing wasn’t working. But while the cost is easily figured, trying to accurately track the income is a little difficult sometimes.

February 1, 2018

RjM Brings Home 18 Awards at this Year’s MANNY Awards

RjM, a marketing agency based in Jackson, Michigan, was recently presented with 18 prestigious advertising awards at the 2017 Marketing Communications Agency Network (MCAN) annual ceremony held on January 20, 2018 in Daytona Beach, Florida. The awards were granted for marketing & advertising projects encompassing a variety of categories including radio, publication, print advertising, websites, business-to-business and business-to-consumer campaigns.

January 12, 2018

The promised potential of marketing

It’s doubtful that William Rankine spent much time thinking about marketing. Thermodynamics tends to take a lot of your time.

And while we may not in turn spend much of our day with calculus and control groups, that doesn’t mean that his scientific principles don’t apply to us. The laws of nature apply to all things after all, including marketing.

January 2, 2018

Utilizing Your Strongest Asset

The world of banking is tried and true. It’s been around since the 18th century, and quite frankly hasn’t changed a lot – money is deposited and loaned out. As a result, one bank starts to look identical to the next. As competition from national banks and credit unions heat up, the only way to stay afloat is keeping your bank from getting lost in the battle of the banks.

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