June 22, 2017

Motivating Millennials

Motivating Millennials

Millennials are now the largest population segment ever in U.S. history. (FICO, 2014) Even though half of millennials claim a national bank as their primary bank, they are also willing to open an account somewhere else—giving your community bank a great opportunity. (Accenture, 2015) Investing in customer loyalty with millennials creates multiple wins; 56% of surveyed millennials have recommended their bank in the past. (FICO, 2014) Not only can millennials develop into loyal customers, they are more likely to promote their bank and services compared to other groups.

April 6, 2017

Grow Your Bank without Growing Your Customer Base

Are you Maximizing Your Current Customer Accounts?

Increased competition and new banking methods make customer acquisition harder than ever. Instead of struggling to acquire a new customer, try switching your focus from acquisition to expansion through cross-selling. Expanding the number of products and services that your current customers utilize allows you to increase deposits or revenue without incurring the costs needed to convince a new customer to switch banks. Cross-selling and customer retention is critical in getting ahead of the competition.

March 28, 2017

Change: The Promise of Technology to Marketing

If the promise of technology has always been to make life easier, it has surely fulfilled its mission for the consumer, and left the small business owner and marketer behind to enjoy the aftermath. As the speed of both the progression and adaptation of technology continues to climb, consumers become more mobile, less attentive, and ultimately, less brand loyal.

And the business owner and marketing executive is left to try to adapt. Staying informed on all the options, and which ones make a difference, can sometimes feel like a new position in itself. 

March 7, 2017

3 SEO Updates That Will Continue Throughout 2017

2017 is well underway—but are your digital strategies? If you were living under a rock the past few years and don’t understand how important search rankings are—93% of online experiences begin with search. When it comes to SEO, not only are Google’s algorithm updates changing rapidly, but also customers’ usage and expectations. Usability has heavily influenced Google’s algorithm in the past year. Here are my top 3 SEO updates of 2016 influenced by consumer usability:

February 27, 2017

RjM Brings Home The Gold At This Year’s MANNY Awards

RjM, a marketing agency based in Jackson, Michigan, was recently presented with 20 prestigious advertising awards at the 2016 Marketing Communications Agency Network (MCAN) annual ceremony held on January 21, 2017 in San Antonio, Texas. The awards were granted for marketing & advertising projects encompassing a variety of categories including radio, publication, print advertising, websites, mass transit, business-to-business and business-to-consumer campaigns.

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