Who We Are
Mutate Your Expectations
At our core, RjM is an advertising agency. Since 1980, we’ve continued to unconventionally think about advertising to truly harness the power of all mediums and unlock the potential of our clients’ brands. We also keep our workplace unconventional (we prefer to throw a red sock in with the white collars), because our people love what they do, and have fun doing it. After all, it’s not hard to do when industry-inspiration comes from something like the Old Spice Guy.
We Weren’t Born Yesterday
In 1980—the beginning of America’s worst-hair decade—there was a Miracle on Ice, the (hands-down) best Star Wars film made its debut, Mount St. Helens had a really bad case of gas, and RJM was released into the wild. We opened our business to strategically create brands for those opening up their own businesses. Back then, the advertising landscape consisted of nothing more than print, outdoor, TV and radio, so it was more about developing new ways to utilize old media, rather than choosing what media to use.
Times They Are a Changin’
Just when it seemed like the final advertising frontier had been conquered; the Digital Age stormed onto the scene and represented a gigantic new Petri dish for us to experiment with. The explosion of the internet gave equal access to millions of consumers, creating powerful new advertising channels through which we could spread a brand’s message. Suddenly, our trusted old strategies were no longer applicable. If we were to evolve with the times, we had to mutate our way of thinking. Old habits die hard, they do eventually die.
Three Decades of Evolution
We still surprise ourselves by finding different ways to look at the same problems, but that’s what creativity is all about. There is no “one” solution that is the be-all, end-all answer for our clients, especially because the digital medium is organic in the sense that its uses and capabilities are constantly changing. And we’re no stranger to change. We’ve been undergoing a 30-year evolution, and it’s not over yet.
