RJM recently sent out our first survey to current clients in order to pick their brains and gauge their perceptions of digital media—specifically websites. We wanted to know everything there is to know about how they see their website: what they use them for, how often they update their content, how often they update the graphics/layout, how long they think building a website should take, and so on.
The results were pretty telling, as most responses were similar. The item that surprised us the most, however, was the fact that only a few see their website as a tool to generate new business. Most see it as having an informational purpose only. That perception is one that we’re definitely going to have to mutate.