RjM announced today that Katelyn Chrisinske joined RjM to serve as Content Creation Specialist. As Content Creation Specialist, Katelyn will conceptualize and implement content marketing campaigns across a variety of digital and traditional media.
An Iowa native, Katelyn recently relocated to Michigan. While in Iowa she worked for John Deere Corporation, Heart of America Group, Western Illinois University, and a variety of independent restaurants and hotels. In these roles, she worked with the companies to develop and measure the success of content marketing efforts, social media, and traditional media campaigns.
“Katelyn brings immense knowledge and creativity that will strengthen and expand our client offerings,” said Bob Michaels, President and CEO. “Katelyn’s marketing experience with such diverse companies will prove a key tool from campaign conceptualization to execution.”
Donovan Cronkhite, Vice-President and COO, is excited about the expansion of RjM thru the addition of Katelyn. "Content marketing may seem like just another buzzword, but companies have been doing it for hundreds of years," said Cronkhite. "As we continue to focus on customers, it's important that we have the ability to create and deliver the content that is being consumed en masse these days, which Katelyn brings to the team."