With the help of RjM, County National Bank is advertising in a medium they’ve never utilized before—the big screen. CNB’s first movie theater spot will premiere Friday, December 2, at the Jackson 10 theater in Jackson, MI and the Premiere Theater in Hillsdale, MI.
According to the Motion Picture Association of America, more movie tickets are sold than tickets sold at all NFL, MLB, NBA and NHL games plus major theme parks combined.
County National Bank employed the team at RjM to come up with a new spin on last year’s “Recycle your money with CNB” campaign. This year’s campaign still features the concept of recycling, but has morphed into a take on a classic British nursery rhyme. The “House That Jack Built” concept shows how money deposited at CNB flows through the local community.
The new messaging appears not only in the upcoming movie theater spot, but also on ATM posters, bank lobby posters, print ads as well as their website.
The commercial will also be shown on local TV channels beginning in January 2012. Stay tuned!