Aladdin’s New Website Kicks Fluff

to the Curb

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Posted On July 13, 2012


Portfolio, Website Launches

What do you do when you’re a commercial and industrial contractor who wants to stand out from the competition and attract new business? One surefire way to accomplish both goals is to launch a new website that is crisp, useful and easy to navigate. Since Aladdin had worked previously with RjM to redesign their print materials, the company knew immediately who to contact when they wanted a new website that really delivers.

Aladdin's websiteMatching the sleek rebranding already established for Aladdin’s collateral materials, RjM kept the site clean and simple, with a home page and pages for company facts, services, and contact information. In addition, there are pages detailing each of Aladdin’s areas of expertise – electrical, plumbing, HVAC and welding – and a page dedicated to the company’s dedication to safety.

RjM cut through all the fluff, leaving nothing to confuse or sidetrack current and potential clients. Copious, elegant use of white space and a vital color palette of white, black and red compliment the no-nonsense outline. The result is both highly informative and refreshingly uncluttered – just what one would expect from RjM, a company committed to thinking unconventionally, and rewriting the rule book for each and every client.