A Fair Bit of Marketing

Webpages, Facebook and contests, oh my! You name it, RjM has done it for the 2011 Jackson County Fair. This year’s strategy has relied heavily on social media buzz and web traffic with supplemental print advertising to promote the fair’s many events.

RjM has kicked off the fair season this year by doing a complete redesign of the fair’s website, www.jacksoncountyfair.net, the official source for getting the skinny on the fair’s schedule of events. The new web layout features a countdown to the fair on the main page, a calendar of special events as well as Facebook integration.

RjM has used Facebook heavily to promote this year’s fair. Each week, RjM and fair staff post promotional messages to the page and answer fair related questions.

The Facebook page also has promoted a variety of different contests, including Fair Trivia Fridays, a Facebook Photo contest and a Facebook Karaoke Contest.

To push traffic to the website, RjM has also written multiple traditional radio and TV ads, and designed numerous print ads.