Social Media: Need vs. Demand

At a recent seminar I attended in Atlanta, the conversation revolved around business use of social media. The predominant question was, “Do you need it or does the market demand it?” Frequently I hear business executives say they need to get into social media, mostly because they hear a lot about it and feel they are missing out in some way. Then the discussion flows. What does it cost? Who will do it? What is the ROI? Do my customers even care about social media?

Coming soon to a theater near you

With the help of RjM, County National Bank is advertising in a medium they’ve never utilized before—the big screen. CNB’s first movie theater spot will premiere Friday, December 2, at the Jackson 10 theater in Jackson, MI and the Premiere Theater in Hillsdale, MI.

A Fair Bit of Marketing

Webpages, Facebook and contests, oh my! You name it, RjM has done it for the 2011 Jackson County Fair. This year’s strategy has relied heavily on social media buzz and web traffic with supplemental print advertising to promote the fair’s many events.

Mutating Great Lakes Home Health and Hospice

One of the Midwest’s leading providers of superior quality health care in the home, Great Lakes Home Health and Hospice successfully completed the largest transition in its history last month with the help of RjM; on May 22, the company changed its name to Great Lakes Caring.

Emmons Service Cleans Up Their Website

Emmons Service, Jackson's leading trash hauler and recycler for more than 90 years, tossed their old website aside with the help of RjM, launching EmmonsService.com. The new site pays homage to years gone by through its vintage-inspired color scheme, but the similarities to the early 1900s end there. Users will find the new site incredibly easy to navigate, as the design has been seamlessly laid out to assure no space could be considered "waste".