How much is enough?

So you’ve got a blog set up for your business; great job! Blogs can drive more traffic to your site, demonstrate your expertise in your field, and create additional interest in your business itself. But now that your blog is live, you may feel a constant pressure to post, and that can be daunting. After all, if you’re not a writer by trade and you’re already swamped with your day-to-day tasks, the obligation to post four or five times a week could quickly scare you away from blogging for your business altogether. The good news is, the quality and consistency of your blog posts matter a lot more than the frequency.

How Companies are Integrating Their Marketing Plans and Websites

RjM has finished the second in our series of surveys about our client’s websites. This survey, conducted over our current client base, examines how companies are using their websites in a grander marketing sense. As we consider how the website functions in a yearly marketing budget, knowing how you’re utilizing your website as a marketing piece allows us increase our value to you.

What to do when you get negative feedback on your Facebook wall

A business owner’s nightmare has come true; someone has gone on your company Facebook page and posted something negative about your brand. This is the #1 concern I hear when I talk to someone about starting a social media campaign for their business. “What do I do if someone posts something bad on my page, can I just delete it?” The short answer to that is “No”, but there is a method to handling negative feedback that can actually make it a positive.

The Separation of Personal and Professional

Facebook started as a way to keep in touch with friends and make new personal contacts, yet it’s now a basic component of any company’s social media marketing plan. But whether you first created your own profile for personal or professional reasons, there’s a compelling case for maintaining a separate profile for each purpose.

What is “bounce rate” and how can you fix it?

Google Analytics has proven itself to be one of the most useful tools for digital marketing. Without the information that it collects and organizes, there would be little direction to your campaign after the initial creation of the various pages. Google analytics shows you everything that is happening on your site over a given time and, to a trained eye, gives loads of insight and information as to where your marketing dollars should be spent in the future.