Strategic Advertising
We know and understand the mid-Michigan market and have great relations with key media contacts. We have been identifying the best vendor sources and resources for the past 25 years. That's why we are one of the oldest and most successful advertising agencies in mid-Michigan.We also understand that it takes more than just great relations and resources to achieve success through advertising. In today's world, the mediums used to advertise are changing quickly. It is important to be able to find the right balance of advertising mediums for each client that will generate inquiries and create awareness, interest, desire and action.
Our diversified, multi-generational staff excels at integrating new media with the traditional to create successful campaigns that utilize the best resources available.
Strategic Advertising
- Internet
- Print production
- Broadcast production
- Direct mail
- Outdoor
- Campaign concepts and development
- Media planning, buying and auditing
- Co-op advertising programs
County National Bank Internet Banking Campaign
Print advertising campaign detailing the benefits of Internet Banking for County National Bank.
Jackson YMCA Radio
An enrollment spot produced to get people back to the Jackson YMCA for the new year.
County National Bank Radio
A two person radio spot that introduces Business Banking with a little bit of humor.
Physicians Health Plan of South Michigan HSA Direct Mail
This direct mail piece on HSA-Consumer Driven Health Plans was targeted at all current Group Administrators of Physicians Health Plan of South Michigan and their prospects.